In essence, you must synthesise all of the above five factors in selecting and refining your
keywords. Ignoring any one of the factors could create problems. Do not rush into this
process. Test out your keywords by making trial searches on the major engines and see
what company results you might keep. Getting it wrong may involve a large amount of
reworking.
keywords. Ignoring any one of the factors could create problems. Do not rush into this
process. Test out your keywords by making trial searches on the major engines and see
what company results you might keep. Getting it wrong may involve a large amount of
reworking.
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