Google Guidelines

Google Guidelines
Here are some of the important tips and tricks that can be employed while dealing with Google.
Do’s
 A website should have crystal clear hierarchy and links and should
preferably be easy to navigate.
 A site map is required to help the users go around
your site and in case the site map has more than
100 links, then it is advisable to break it into
several pages to avoid clutter.
 Come up with essential and precise keywords and make sure that your website features relevant and informative content.
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 The Google crawler will not recognize text hidden in the images, so when describing important names, keywords or links; stick with plain text.
 The TITLE and ALT tags should be descriptive and accurate and the website should have no broken links or incorrect HTML.
 Dynamic pages (the URL consisting of a „?‟ character) should be kept to a minimum as not every search engine spider is able to crawl them.
 The robots.txt file on your web server should be current and should not block the Googlebot crawler. This file tells crawlers which directories can or cannot be crawled.