You may have decided on your own keyword priorities but you must also check out the
competition for those keywords. Selecting a word or phrase already prioritised by a
multitude of competitive sites will see you struggle for visibility. Try to find words or
phrases that appear ignored or underutilised by your competitors. An alternative but
higher risk approach is to see what keywords are used by competitor sites and then
attempt to outmanoeuvre them by better use of links, content and meta tags.
competition for those keywords. Selecting a word or phrase already prioritised by a
multitude of competitive sites will see you struggle for visibility. Try to find words or
phrases that appear ignored or underutilised by your competitors. An alternative but
higher risk approach is to see what keywords are used by competitor sites and then
attempt to outmanoeuvre them by better use of links, content and meta tags.
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