Introduction
This section describes the key processes undertaken to obtain a higher organic ranking
with the major search engines.
How search engines work is part of their proprietary knowledge. The exact workings of
their algorithms are closely guarded commercial secrets. However, guidance to how these
algorithms (or algos) work can be found or deduced from various sources. Some general
guidance is available free, directly from the search engines’ own web sites. Some
guidance can be found from examining the various Google and related patents. Some
general guidance can be found from authoritative articles on SEO forum sites. However,
real world applications of this knowledge can only be found by experimentation and trial
and error.
There are some general rules. Applying them will provide a route to improved search
engine visibility. The guidance in this section could be broadly applied to the three main
engines – Google, Yahoo and MSN. However, given its dominance, much of the advice
is derived from my interpretation of the Google “Hilltop” patent of 2001. The patent is
believed by SEOs to have been the basis of the so-called Google “Florida” update of
November 2003.
This section describes the key processes undertaken to obtain a higher organic ranking
with the major search engines.
How search engines work is part of their proprietary knowledge. The exact workings of
their algorithms are closely guarded commercial secrets. However, guidance to how these
algorithms (or algos) work can be found or deduced from various sources. Some general
guidance is available free, directly from the search engines’ own web sites. Some
guidance can be found from examining the various Google and related patents. Some
general guidance can be found from authoritative articles on SEO forum sites. However,
real world applications of this knowledge can only be found by experimentation and trial
and error.
There are some general rules. Applying them will provide a route to improved search
engine visibility. The guidance in this section could be broadly applied to the three main
engines – Google, Yahoo and MSN. However, given its dominance, much of the advice
is derived from my interpretation of the Google “Hilltop” patent of 2001. The patent is
believed by SEOs to have been the basis of the so-called Google “Florida” update of
November 2003.
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