The first thing to remember is that the number of keywords you can use on any one site
or page has a finite limit. A general recommendation is that there is an overall limit of 20 individual words. In my opinion – due to other factors – the limit should be drawn much
tighter than this. Rather than a limit of words, I prefer, a limit of characters – including
spaces - of no more than 64. In essence, you must be sufficiently focused to sum up the
key priorities of your business within this limit – typically no more than 6 to 8 words.
The only way around this limit is to have an endless number of pages on an endless
number of sites – all optimised, monitored and updated on a regular basis.
or page has a finite limit. A general recommendation is that there is an overall limit of 20 individual words. In my opinion – due to other factors – the limit should be drawn much
tighter than this. Rather than a limit of words, I prefer, a limit of characters – including
spaces - of no more than 64. In essence, you must be sufficiently focused to sum up the
key priorities of your business within this limit – typically no more than 6 to 8 words.
The only way around this limit is to have an endless number of pages on an endless
number of sites – all optimised, monitored and updated on a regular basis.
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