Obtaining a portfolio of good quality links can be a time-consuming task. There are
proprietary software packages to help you in your task of tracking down web sites with relevant content. Many organisations work on a reciprocal basis. Sites with high Page
Rank may even charge for links. There are also link marketing and exchanging
specialists. However, according to Google, any attempt to exchange or buy links with the
explicit attempt to influence the ranking of your web site is considered link spamming.
My suggestion is to start close to home, exchanging links with businesses you may have a
trading relationship with. Do not rush into the link building process and do not trade links
with just anyone. Poor quality links may have a negative impact on your site.
proprietary software packages to help you in your task of tracking down web sites with relevant content. Many organisations work on a reciprocal basis. Sites with high Page
Rank may even charge for links. There are also link marketing and exchanging
specialists. However, according to Google, any attempt to exchange or buy links with the
explicit attempt to influence the ranking of your web site is considered link spamming.
My suggestion is to start close to home, exchanging links with businesses you may have a
trading relationship with. Do not rush into the link building process and do not trade links
with just anyone. Poor quality links may have a negative impact on your site.
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