Showing posts with label Lesson-1. Show all posts
Showing posts with label Lesson-1. Show all posts

Saturday 30 November 2013

Best Practices

Accurately describe the page's content choosing a title that has no relation to the content on the page using default or vague titles like "Untitled" or "New Page 1"
Avoid:
Create unique title tags for each page
Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site. using a single title tag across all of your site's pages or a large group of pages
Avoid:
Use brief, but descriptive titles
Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.
Avoid:
using extremely lengthy titles that are unhelpful to users stuffing unneeded keywords in your title tags

Page titles are an important aspect of search engine optimization.

Links:
The anatomy of a search result
http://googlewebmastercentral.blogspot.com/2007/11/anatomy-of-search-result.html Diagram of a Google search results page
http://www.google.com/support/websearch/bin/answer.py?answer=35891

Page title contents are displayed in search results

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results (if you're unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video by Google engineer Matt Cutts, and this helpful diagram of a Google search results page). Words in the title are bolded if they appear in the user's search query. This can help users recognize if the page is likely to be relevant to their search (2).

(2) A user performs the query [baseball cards]. Our homepage shows up as a result, with the title listed on the first line (notice that the query terms the user searched for appear in bold).

The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings (3).

If the user clicks the result and visits the page, the page's title will appear at the top of the browser.







(3) A user performs the query [rarest baseball cards]. A relevant, deeper page (its title is unique to the content of the page) on our site appears as a result.

Indicate page titles by using title tags

A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document (1). Ideally, you should create a unique title for each page on your site.

<html>
<head>
<title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title>
<meta name="description=" content="Brandon's Baseball Cards provides a large selection of vintage and modern baseball cards for sale. We also offer daily baseball news and events in">
</head>
<body>

Search Engine Optimization Starter Guide

An example may help our explanations, so we've created a fictitious website to follow throughout the guide. For each topic, we've fleshed out enough information about the site to illustrate the point being covered. Here's some background information about the site we'll use:

Website/business name: "Brandon's Baseball Cards"
Domain name: brandonsbaseballcards.com
Focus: Online-only baseball card sales, price guides, articles, and news content
Size: Small, ~250 pages

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords.