Metadata is information in the core HTML of a webpage that tells search engines and browsers what a webpage is about. It’s different from the content that a human viewer sees on the page, and includes the page title, description, and keywords.
Tweaking your site’s metadata sounds like the kind of specialized service you should pay an expert to perform for you. But in reality, the major search engines don’t pay attention to metadata anymore when calculating a page’s ranking.
So while it’s important to give each page a unique title that includes keywords, and to have a good, readable page description for human searchers, there’s no value in an SEO firm stuffing keywords into your site’s metadata.
What’s more, if they’re too focused on metadata, they aren’t paying attention to what really helps improve your page rankings – the content on the page itself. Page headers, (H1, H2, and H3 tags), image captions and the text on the page itself are where your firm should be spending its time with keyword optimization.
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Tweaking your site’s metadata sounds like the kind of specialized service you should pay an expert to perform for you. But in reality, the major search engines don’t pay attention to metadata anymore when calculating a page’s ranking.
So while it’s important to give each page a unique title that includes keywords, and to have a good, readable page description for human searchers, there’s no value in an SEO firm stuffing keywords into your site’s metadata.
What’s more, if they’re too focused on metadata, they aren’t paying attention to what really helps improve your page rankings – the content on the page itself. Page headers, (H1, H2, and H3 tags), image captions and the text on the page itself are where your firm should be spending its time with keyword optimization.
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