Cloaking

Cloaking is the technique whereby the web site visible to a site visitor is entirely different
from that seen by a search engine spider. The ordinary user may see one set of text and
images but underneath that image, or “cloak”, the site is “stuffed” with keywords. By
examining the cache of a cloaked site on the Google search results, we can see that the
site shows entirely different information to the spider, from that shown to the human eye.

Keyword Stuffing

Keyword stuffing is the technique of excessively using lots of keywords with express
intention of influencing the search engines. Quite often this use appears in an
incomprehensible or ungrammatical manner. Keyword stuffing is often used in
conjunction with other spamming techniques such as cloaking, doorway sites, hidden text
and tiny text.

What to avoid in SEO

In recent years a number of illicit techniques have grown up to artificially manipulate a
web site’s ranking. These techniques are referred to as spamming or sometimes “Black
hat” techniques. The “black hat” description refers to the fact that in the old western
movies the bad guys always wore black hats. The core of any spamming technique is the
attempt to deceive the search engine, and ultimately the site visitor, about the true nature
of a web site’s content.
The question is whether spamming techniques actually deliver any long term benefit. In
addition, it is known that using proscribed spamming techniques can get the spammer,
their client sites and organisations delisted by the major search engines. It has happened
publicly in the past and the search engines particularly Google place great emphasis on
their warnings. Google even has a page for reporting spamming offenders.
I have identified a list of nine types of illicit SEO or spamming techniques.
 Keyword Stuffing
 Cloaking
 Doorway Sites
 Throwaway sites
 Mirror Sites
 Hidden Text
 Tiny Text
 Link Spamming
 Comment Spam

Changing Industry – History of SEO

The 10-year history of search engine optimisation is closely tied to the underlying growth
of the internet and the development of its attendant search technologies. The three driving
forces have been:
1. The growth and commercial value of the internet consumer base.
2. The rising intensity of competition in online market categories.
3. The increasing sophistication of search technologies.
With the growth in value, the rewards for success in the marketing battle have risen
significantly. With an increasingly crowded internet, search has become a more important
component of commercial success. Without search, how is your site found? As a result,
attempts to both legitimately manage or illegitimately manipulate search results have
become motivated by the greater rewards on offer.
The early days of search engine optimisation go back to mid-1990s when the internet first
began to attract significant numbers of web sites and users. In those early days, emphasis
was on the submission stage – getting your site placed into as many search engines as
possible. The most important aspect of a search engine algorithm appeared to be entirely
“on-page” based and was focused almost exclusively around meta tags and their related
text.
Search algorithms could be decoded simply by analysing the results pages. During the
late 1990s, ethical SEOs and spammers alike realised that search engine results could be
manipulated by the simple process of adjusting a site’s meta tags to match the desired
keywords. During this period there were many crude attempts by spammers to stuff meta
tags with irrelevant but popular search terms. Famous spamming keyword meta tags have
included “Britney Spears” on sites with nothing to do with Britney Spears. It just
happened to be that Britney was one of the most searched for terms.
Google’s arrival in 1998 and the introduction of its “off-page”, link based, approach
signalled the beginning of the end for the exclusively meta tag driven approach. Google
was really the first engine to establish that sites carrying similar content had a propensity
to be linked. Google’s strength appeared that the relevance of its results was less
vulnerable to the orthodox spamming techniques of its day. Search users were attracted
by its relevance to their search needs. In essence the key to success under the Google
algorithm was not what your site said about itself but what the links from other sites said.
The Google spider apparently ignores keyword meta tags entirely and only the MSN
spider apparently places any emphasis on them at all. Abuse of the keyword meta tag by
spammers led to its downfall. Google’s subsequent rise to dominance eventually
transformed the SEO industry. Google’s rise in popularity forced many competitor search
engines to fall by the wayside or to be consolidated with larger parents such as Yahoo.
Due to Google’s success, both Yahoo and Microsoft, through its newly independent and
revised MSN search engine, have had to take on board many of the features of Google’s
approach. The influence of inbound links continues to increase.

What is SEO?

The successful execution of a search engine optimisation project requires skills in the
areas of analysis, research, planning, copy writing and communication. A comprehensive
search engine optimisation project is divided into four interrelated phases.
1. Pre-site activities – The research and planning activities undertaken before an
existing or new site or page is actually touched or built.
 Understanding your organisation’s online business strategy
 Researching your market category, customers and competitors
 Keyword research and selection
2. On-site activities – The activities directly involved in the content and design of
web pages.
 Writing the title, description and keyword meta tags
 Writing content – Body copy, titles, image tags, outbound links that reflect and
enhance keywords.
 Building internal links – Helping the search engines navigate the site
 Site design and construction - Ensuring the web page utilises design and code that
can be properly crawled and indexed by the search engines.
3. Off-site activities – Building a portfolio of quality inbound links to your web site.
4. Post –site activities – Analysing and responding to site traffic and user feedback
once a web site has been optimised. Effective SEO is a continuous activity.

SEO Book ( What is SEO)

The Basics of Search Engine Optimisation

Introduction to SEO - What is SEO
Search engine optimisation – commonly abbreviated to SEO – is the process whereby a
web site, or more specifically a web page or document, is constructed or amended in such
a way as to improve its placement in the search engine results pages or SERPs. Search
engine optimisation should not be seen as an end in itself. It is a function that should be
undertaken to improve the overall commercial performance of a web site.
Good search engine optimisation will ensure that a page appears higher in the search
engine results for a range of relevant, specific and valuable search terms or queries. The
simple objective of SEO is to generate more valuable web site traffic. The achievement of
a higher ranking against relevant search terms has commercial value for a web site
because it will attract more traffic than a lower ranking. In an increasingly crowded
online environment, search engine optimisation is therefore a crucial online marketing
discipline.
The role of SEO is to legitimately influence the process of improving rankings. There are
few genuine guarantees of a top placement, particularly for highly competitive search
terms. Good SEO will improve a web site’s ranking across a range of selected terms.
However, any process whereby a search engine is illicitly manipulated in order to
guarantee a high placement is referred to as spamming.

ODesk Cover Letter Samples

25 oDesk Cover Letter Samples

SAMPLE #1 DATA ENTRY
Hello Sir,
I am writing in response to your advertisement for a “Data Entry Assistant & SEO Good English”. After carefully reviewing the experience requirements of the job description, I feel that I am a suitable match for the job. I’ve held several data entry positions that entail inputting customer requests, inquire, and tracking codes of products I also perform administrative duties including copying and faxing documents, answering telephones, transferring data, web research and reports to immediate supervisor. I feel that I can add professionalism and accuracy to your current team of professionals. With extensive experience supporting all levels of a department and working directly with external vendors, I take direction well and can complete a heavy workload and complete projects under minimal supervision. If you feel there is a mutual interest, I would welcome the opportunity to meet with you to learn more about your company, the requirements of the position, and how my qualifications would be a good fit. Thank you in advance for your time and consideration. I look forward to Hiring from you soon.
 Your Name Here

SAMPLE #2 GRAPHIC DESIGNS
Dear Sir,
This is Your Name Here from India, I'm a professional graphics designer. I have 4 Years experience in graphics design. I have a site where I a website where I publish various graphics design tutorial. I have excellent experience in logo and banner design. I can create high quality design in a few time. I have confident that I will do your work very well. I hope you would like my work and you will give me a good feedback which is very important for my future carrier in odesk. Here I attached some of my logo and banner design projects. Hope you would like those. If you want to see more sample of my work you can visit my site-www.photoshoprain.com. I'm available in Skype, G.talk, YM or MSN for chat. Thanks and Regards Your Name Here
 

300 Directory Submission Site

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150 Do-follow Forum site

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